Netstreamed Targeting

Effective targeting is one of the most important aspects in display advertising. Contextual targeting allows advertisers to only place their ads on pages that meet their criteria. For example, advertisers can choose to have their ads served only on pages that match chosen categories such as “Real Estate::Buying/Selling Homes” or “Fashion::Accessories“, depending on the subject matter and target demographic of their campaign.

We have tens of thousands of very specific categories that can be targeted; however, to keep it manageable, we have decided to utilize the standard IAB category list, which consists of 23 top-level categories and approximately 200 categories in total.