Demographic Targeting

How Does Targeting Work?

In the milliseconds before ads are served, we are given a ton of details about the user who is about to view the upcoming ad. From geographic location to browser and device information, we have access to an abundance of data that is used for targeting. Within our platform, you can specify most of this targeting data as an audience filter for your campaigns. This way you can ensure the right people will be viewing your ad.

In short, every impression is analyzed individually based on its characteristics and bid on accordingly if it matches an advertiser’s targeting criteria.

Target Your Specific Demographics

• Age and Gender
  • 13-17
  • 18-20
  • 21-24
  • 25-29
  • 30-24
  • 35-44
  • 45-49
  • 50-54
  • 55-64
  • 65+

• Sex
  • Male
  • Female
• Average Household Income
  • $150,000+
  • $100,000 – $149-999
  • $75,000 – $99,999
  • $50,000-$75-000
  • $25,000-$49,999
  • $0 – $24,999
• Level of Education Attained
  • High School Degree
  • College Degree
  • University Degree
  • Post Graduate Education
• Relationship Status
  • Divorced
  • Engaged
  • In a relationship
  • Single
  • Married
  • Widowed
• Home Type
  • Apartment
  • Condo
  • Single Family Home
  • Vacation Home
• Ownership Status
  • Owns primary residence
  • Rents primary residence
• Length of residency
  • < 3 years
  • 3-5 years
  • 6-10 years
  • 10+ years
• Automobiles
  • All automobiles
  • Compact-sized cars
  • Full-sized cars
  • Hybrid cars
  • Luxury cars
  • Sports cars
  • Sport Utility Cars (SUVs)
  • Motorcycles
• Credit Cards
  • Any Mastercard
  • Any American express
  • Any Visa
  • Discover
• Presence of Children
  • Four or more
  • Three
  • Two
  • One
  • None
• Sports
  • All sports
  • Baseball
  • Basketball
  • College Sports
  • Football
  • Golf
  • Hockey
  • Motor Sports
  • Soccer
  • Water Sports

• Television
  • All television
  • Animation & Cartoon TV
  • Comedy TV
  • Drama TV
  • News TV
  • Reality TV
• Video Games
  • All video games
  • Console games
  • Handheld games
  • Online games
  • XBOX 360 users
• Holidays
  • Valentines day
  • St. Patrick’s day
  • Mother’s day
  • Father’s day
  • 4^th of July
  • Halloween
  • Thanksgiving
  • Holiday shopping season
• Special Events
  • Super Bowl
  • Spring Break
  • March Maddness
  • NFL Draft
  • Back to School
• Home & Family
  • All home & family
  • Affluent households
  • Animal lovers
  • Cat lovers
  • Dog lovers
  • Home decorating
  • Home improvement
  • Parenting
  • Party Planners
  • Personal Finance
  • School & Education
• Social Media
  • Influencers
    • Bloggers
    • Commenters
    • Photo/Video uploaders
    • Content sharers
  • Online dating
  • Online videos
  • Social media users
• Fashion & Clothing
  • Clothes Shopping
  • Cosmetics
  • Jewelry, watches, fashion accessories
  • Style & fashion
• Beauty Products
  • Blush
  • Eye shadow
  • Facial cleanser
  • Foundation make-up
  • Lipstick/lip gloss
  • Mascara
  • Moisturizer
  • Nail polish
  • Perfume/cologne
• Technology
  • Computers & software
  • Electronics & gadgets
  • Home audio & video
  • Mobile phones
  • Web design & digital art
• Travel
  • All travel
  • Cruise travel
  • Domestic travel
  • International travel
  • Vacation travel

• Grocery
  • Bagels
  • BBQ/Seasoning Sauce
  • Bread
  • Breath mints
  • Brownie mix
  • Canned soup
  • Chewing gum
  • Chocolate/candy
  • Coffee creamer
  • Cold cereal
  • Crackers
  • Donuts
  • Frozen dinner
  • Frozen novelty treats
  • Frozen pizza
  • Frozen vegetables Frozen Yogurt
  • Ground coffee
  • Hot cereal
  • Hot dogs
  • Ice cream
  • Iced tea
  • Jams & jellies
  • Ketchup
  • Margarine
  • Mayo
  • Meat alternatives
  • Mustard
  • Nutritional snacks
  • Orange juice
  • Packages pie crust
  • Pancake/waffle mix
  • Pasta
  • Peanut butter
  • Pickles
  • Potato chips
  • Prepared meals
  • Pretzels
  • Rice
  • Soft Drinks
  • Sparkling water
  • Specialty drinks
  • Sports drinks
  • Sugar substitutes
  • Syrup
  • Tea
  • Toasted pastries
  • Tortilla chips
  • Yogurt
• Healthcare Remedies
  • Cough remedies
  • First aid
  • Over the counter medications – cold/allergy/sinus
  • Pain relievers
  • Sore throat
  • Vitamins/minerals

• Leisure Activities/Hobbies
  • Aerobics
  • Basketball
  • Billiards/pool
  • Camping trips
  • Cardio Machine
  • Fitness Walk
  • Fresh Water Fish
  • Golf
  • Jogging/Running
  • Mountain/road bike
  • Stationary bike
  • Swimming
  • Weight Training
  • Yoga
• Home Improvement
  • Paint Brand
  • Planned Improvements
  • Workshop Equipment
• Household Improvements
  • Air freshener sprays
  • Batteries
  • Cleaner wipes
  • Cleaners
  • Dishwasher detergent
  • Disposable diapers
  • Fabric softener
  • Facial tissue
  • Hand soap
  • Laundry detergent
  • Light bulb Paper napkin
  • Paper towel
  • Plastic wrap
  • Recycling
  • Toilet paper

• Personal Care
  • After shave/cologne
  • Baby products
  • Baby wash
  • Dental floss
  • Deodorants
  • Disposable razors
  • Eye drops
  • Mouthwash
  • Power toothbrushes
  • Shaving cream
  • Whitening