Harnessing the power of data
Data is one of the most powerful and valuable assets any company has and making the most of it is vital to inform an effective marketing strategy. Having data, analytics, and technology experts sit externally is a smart move…because if you understand your consumer business better, it gives you a better platform to think about what your marketing and communications to consumers should look like.
Furthermore, harnessing the power of your data helps to paint a better picture of your customers and their behavior. This allows you to tailor your digital marketing initiatives more directly.