How Does Targeting Work?
In the milliseconds before ads are served, we are given a ton of details about the user who is about to view the upcoming ad. From geographic location to browser and device information, we have access to an abundance of data that is used for targeting. Within our platform, you can specify most of this targeting data as an audience filter for your campaigns. This way you can ensure the right people will be viewing your ad.
In short, every impression is analyzed individually based on its characteristics and bid on accordingly if it matches an advertiser’s targeting criteria.