Video marketing is widely recognized as the future of marketing activity. Our report found that 26% of respondents plan to increase their in-house online video skillsets, which response to just how powerful video can be. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Photo and video posts also generate more engagement than those using just text.
Incorporating video into your strategy cannot be an afterthought for any organization. It provides a huge opportunity to connect to a wider audience and build trust. It helps give customers a better understanding and feel for your brand and humanizes it.